Engage 2014

Engage 2014!

Communication, Market Knowledge and Leadership sets tone for Alabama Commercial Real Estate in 2014

Stabilizing economic indicators in conjunction with favorable commercial real estate sales & leasing trends are opening a long awaited opportunity of engagement for real estate practitioners and affiliates. ENGAGE will be the theme for the annual conference (ACREcon) hosted by the Alabama Center for Real Estate, housed within UA’s Culverhouse College of Commerce.

The conference & expo will be held Friday, February 7th at the Cahaba Grand Conference Center in Birmingham where Daniel Corporation serves as the event host.  ACREcon, the only statewide commercial real estate conference in Alabama, in its 14th year, has a projected 2014 attendance of 500 business and real estate industry leaders.  Each year’s conference format incorporates a slate of key industry speakers for continuing education and professional development while providing ample time for networking with peers. 

Mark Polon, CCIM, will provide the morning keynote presentation. Mr. Polon is a national best-in-class commercial real estate instructor while also serving as the President of RIISnet, L.L.C. Mr. Polon's duties include overseeing all company activities and serving as primary liaison to clients and the real estate brokerage community. Prior to joining RIISnet, he served as Senior Executive Vice President of Prudential CRES, a national commercial real estate franchise systems and Vice President of Coldwell Banker Commercial Real Estate.

Effective communication = Efficiency, Efficiency = Profitability. Your marketing has got their attention.  NOW WHAT? Conference attendees will learn from Mr. Polon how to turn initial interest into a lasting business relationship by participating in “Communication Skills, Doing it Live”, a 75-minute presentation designed to give you the tools to win the business and then keep it. “When enough people have similar talents and are competing for the same opportunities the real differentiator is interpersonal skills,” shares Mr. Polon.  “Your customers and clients are more interested in how you handle yourself in a business relationship than they are about the content of your reports.” Communication Skills will improve your speaking skills, listening skills, telephone skills, email and texting skills, as well as your presentation skills. Getting what you want is more dependent on how you present your ideas than about the ideas themselves. Your ability to effectively communicate will create greater efficiency in your work, and that will translate to greater profitability for you and your company. Whether you are in the boardroom, addressing a large group, or one on one, the key to getting what you want is not your content, but your delivery.  Learn how to communicate persuasively and effectively on the phone, in person, and through written materials including emails, texts, reports, and proposals.

Market Knowledge. NAIOP, the National Association of Industrial & Office Properties, a commercial real estate development organization, kick-offs the morning session - a conference highlight as University of Alabama MBA students and their NAIOP mentors take the stage to present a statewide market review of the four major Alabama markets by property type.

Lawrence Yun, Chief Economist and Senior Vice President of Research at the NATIONAL ASSOCIATION OF REALTORSâ, will provide economic data and commercial real estate trends that will provide direction for 2014 and beyond. Yun directs research activity for the association and regularly provides commentary on real estate market trends for its 1 million REALTORâ members.  Dr. Yun creates NAR’s forecasts and participates in many economic forecasting panels, including Blue Chip and the Harvard University Industrial Economist Council. He appears regularly on financial news outlets, is a frequent speaker at real estate conferences throughout the United States, and has testified before Congress. USA Today in 2008 listed him among the top 10 economic forecasters in the country and he has been named among the 100 Most Influential Real Estate Leaders by INMAN News. Dr. Yun received his undergraduate degree from Purdue University and earned his Ph.D. from the University of Maryland at College Park.  The economic outlook session has had a consistent place of importance on the agenda throughout the history of ACREcon.

During lunch, Martin A. Mayer, President & CEO, Stirling Properties, will share why his 37 year-old Louisiana-based company is bullish on the future of Alabama's commercial real estate market and decided to engage our State setting up shop in Mobile, AL. Stirling Properties is one of the most diversified full-service commercial real estate companies in the country. Regionally focused and nationally acclaimed, Stirling utilize a comprehensive set of resources and rely on a team of trusted experts in Brokerage Services, Development and Redevelopment, Acquisitions and Investments, and Property and Asset Management over a wide array of property types to deliver long-term value to our clients across the Gulf South.

As we enter 2014, what can you do to ensure that your business is not just one of the survivors, but one that prospers under new market realities? More than ever, companies must engage rapidly changing market conditions, competitive pressures, and shifting customer demands and expectations, to look ahead and put themselves in a position to seize the opportunities presented in today’s commercial real estate market.

Grayson Glaze, ACRE executive director points out that “Successful companies will foster an environment that rewards creativity and innovation, remain flexible, diverse and responsive. Future success requires thought leadership, which is the key to sustainability, productivity, profitability and growth. It sets the tone, provides the vision, and brings out the best in people.” Thought leadership will be the topic of the conference’s keynote address at lunch.

ACREcon’s lead partner is the ACRE Corporate Cabinet. The conference day begins at The Cahaba Grande at 7:30am with registration and continental breakfast, concluding after the keynote address at lunch. Conference participates will have the additional option to attend a risk management CE course for commercial real estate practitioners. Participants licensed by the Alabama Real Estate Commission will be eligible earn up to 6 hours of continuing education credit (approval pending) during the entire day (3 hour per morning/afternoon session). Other real estate affiliates such as appraisers, lawyers and accountants may also seek approval for continuing education from their respective licensing boards.

The conference admission also includes an invitation to the Pre-Conference Networking & Business Development Reception hosted the evening prior by Burr Forman from 5:00pm to 7:00pm and includes complimentary appetizers and beverages. Visit with professional colleagues in a truly relaxing environment while enjoying the best skyline views from atop the Wells Fargo Tower in downtown Birmingham.

For registration and sponsorship information, visit the conference website at acreconference.ua.edu, or contact Rachel Jennings, ACRE Outreach Coordinator,  rtjennings@cba.ua.edu or direct at (205) 348-0188.

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